Advice for CEOs

As an advisor to executives, entrepreneurs and investors in the senior care industry, I am always concerned to understand — and try to influence — the public’s and the market’s view of the senior population. This is an enormous market opportunity. A striking statistic about the growth of the senior population: the U.S. Census estimates there will be 834,000 centenarians in 2050. Senior care is a unique industry; it evokes the concern everyone should share that their parents, grandparents and themselves will be in good hands when they reach the latter stages of their lives.