Newport Insights

Vol. 1 Issue: 19

Purpose-Driven Strategic Brand Positioning eBook

Today’s consumers expect more than just great products—they want to connect with brands that stand for something meaningful. 

In his new ebook, Purpose-Driven Strategic Brand Positioning, Newport partner Ed Farley shares a practical, proven framework to help business leaders:

• Shift from product-centered to customer-centered thinking
• Define and activate a clear brand purpose
• Build deeper loyalty, attract top talent, and stay resilient through disruption

Whether you’re scaling an established company or launching something new, this eBook will show you how to lead with authenticity—and drive sustainable growth in today’s consumer-led world.

Download the eBook and start building your purpose-driven brand today.

Listen Now                  36 min episode

As your business scales, do your systems and people scale with it—or get left behind?

Recently, Newport's Growth + Exit podcast host Heather Bennett is joined by Allison Cummins, Founder and CEO of Blue Outcomes, to talk about building service-based businesses that don’t break under pressure.

Tune in for insights on why projects fail, how to empower your team through values-driven leadership, and what it takes to document processes and adopt technology the right way.

Read Insight                      5 min read

Digital fatigue is real — and it’s hitting even the best marketing teams. In her latest blog, Newport partner Kerry Morgan breaks down why your tried-and-true digital tactics might be falling flat — and what actually works in today’s oversaturated, AI-driven marketing world.

Spoiler: It’s not about the next big tech trend. It’s about rebuilding trust, relevance, and connection - with a little help from Gen AI.

Listen Now                  36 min episode

Supply chains don’t exist in a vacuum—they’re deeply shaped by today’s evolving geopolitical landscape.

Newport partner Will Clarke joined a distinguished panel of experts for a recent Nasdaq Center for Board Excellence and NYU School of Law webinar: Geopolitical Issues Impacting Global Supply Chains and National Security.

The discussion explored how corporate leaders can build supply chain resilience while balancing national security, sustainability, and shifting global alliances.

Catch the on-demand webinar for expert insights.

Complimentary Insight Session

Would you invest 30 minutes to gain insights into your business guided by a Newport Partner?

Sign up here for a complimentary business conditions review based on your objectives, challenges, current state of your business, and annual revenue range.

We’ll get right back to you to schedule a free session that will explore how you can move forward with confidence.