Advice for CEOs

Nothing is more important to a business, especially an emerging growth company, than customer focus. Sales growth depends on knowing and understanding your customers. As companies grow to the point that they enter NO MAN'S LAND, the stage where they are too big to be small and too small to be big, they tend to lose intimate contact with customers that they once had. The value proposition that motivated customers to buy the company’s goods and services place gets murky.