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Blog Feature

By: Brent Sapp on October 16th, 2012

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How to Drive Alignment on Critical Priorities

alignment | No Mans Land

Team misalignment often looks and sounds like chaos. 

Is your leadership team on the same page when it comes to critical issues your company will face in the next 90 days? Or do you feel like each member of the inner circle is “clicking” to a different beat?

Our firm has worked with over 500 CEOs and their inner circles over the 2 years. We often start our interaction with clients with a short online assessment that allows them to respond to statements regarding:

  • Their Market (Value Proposition)

  • Their Management (Are the right people in the right positions?)

  • Their Economic Model (Will the company make money at higher volumes?)

  • Their Money (available capital for future growth)

Without exception the results are similar to this sample summary:

4ms

We've found that over 95% 0f leadership teams are severely misaligned on their company’s value proposition.  Why is alignment so important to an emerging company?  How can misalignment effect growth, strategy, execution and momentum as we finish the tumultuous 2012 and as we enter the potential maelstrom of 2013?

It takes time and some effort, but once your team gets in sync on the right things you’ll see tangible results on execution and performance. I’ll delve more into the severity of misalignment in a future post; how it can contribute to your business getting “stuck” in No Man’s Land. But in case you’re wondering – the secret sauce to sync your team is: create a trusted decision making process. Here's a teaser from the Newport Chairman, Doug Tatum:

5 Steps to Survive No Mans Land Ebook