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Building a distinctive company brand that resonates with the market is important for any business. Middle market companies often aren’t able to afford the services of a brand consultant to help them think through an intricate brand strategy—or a marketing team to “police” internal brand practices. How do entrepreneurs you admire go about defining their brand(s), communicating it to their organization and using it in a meaningful, positive way in the market?
Sure. . . You want profitable growth. Who doesn’t? But have you heeded the admonition to “get the right people in the right seats on the bus?” What is this bus everyone is talking about? What if your company can’t even afford a bus?
Only ONE in TEN companies grow beyond “No Man's Land”. To improve your chances, you must first understand if your company is in No Man's Land. Learn more in this guide! Subscribe and get your copy now.
Changing a company's culture is a lot like losing 50 pounds. There are lots of books to read, seminars to attend, and processes to follow. Yet, the vast majority of efforts fail.
channel management | Business growth
Many entrepreneurs of emerging growth companies trying to get their companies out of No Man’s Land fail to consider an important option for business growth: develop or refine a channel strategy. Especially in the services sector, many companies don’t look systematically at creating complementary relationships that could lead to an expansion of their customer base and an increase in revenues.
The previous article described how Scott, the co-owner of a small, successful compressor business, was pondering his options. His brother John decided to step away from the company to protect his health. Scott created a list of reasons why he was willing, even eager, to pursue a business growth strategy that would get the company out of No Man’s Land and give it a shot at taking off to become a much larger firm.
Scott sat alone at his desk, thinking about the events of the past week. For the past seven years, he and his brother John had shared an office managing the compressor business their father had founded. John had done a great job in running the operating side of the business, while Scott had focused on sales and service. But one issue had really started to claim their attention: how much business growth they should seek.
