Advice for CEOs

Changing a company's culture is a lot like losing 50 pounds. There are lots of books to read, seminars to attend, and processes to follow. Yet, the vast majority of efforts fail.

Vision is so important for the CEO, but how do we translate vision into action? How do we make the vision come alive throughout the organization? It sounds like a difficult problem—translating abstract ideas into practical steps for people to follow every day. In fact, there are concrete, practical techniques you can use to translate ideas (including “visionary” ones) into reality. The following is the first in a 3- part series of articles that will address this problem.