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No Mans Land | customer service
I often hear business owners proclaim how important it is to build a great relationship with their customers. I must confess I find this assertion a bit perplexing. I am not at all suggesting that business owners ought to find ways in which to alienate their customers, but I believe the assertion to be double-edged. I have found that the more important the customer relationship is in the sales process, the less differentiated is the product or service.
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