Advice for CEOs

The emerging growth and middle market companies our firm serves are typically U.S. companies that initially see their opportunity in domestic markets and customers. As they prove themselves and grow, many come to see compelling opportunities in global markets—but they also see risks in trying to penetrate markets abroad and aren’t sure what approach to take. We asked some of our partners about situations they’ve seen in which companies miss out on opportunities for international expansion. What holds these companies back? Their responses are below.