Advice for CEOs

Every successful company needs a strategy to define how it will win in the marketplace. But entrepreneurs, juggling many priorities, are sometimes inclined to dismiss strategy as a theoretical exercise and a distraction from selling their next customer or hiring their next employee. So how do busy entrepreneurs set strategy in a way that remains practical and relevant to what their company is doing day to day? Our partners reflected on this question based on their experience with companies they’ve run and advised.