Advice for CEOs

Spotting industry and technology trends and market shifts is key to entrepreneurial success. Changing market dynamics have a constant (if often hard to see) impact on the attractiveness of an emerging growth company’s products and services. Critical determinants of a company’s success-- such as its buying power with its suppliers and its pricing power with its customers-- are also changing all the time. Capital-strapped companies need to define their best approach to understanding the markets in which they compete — so as to optimize their chances to be the disrupter not the disrupted.