Advice for CEOs

Emerging growth companies are told to focus, laser-like, on their customers. An entire “M” of Newport’s Four Ms approach to helping companies get out of No Man’s Land describes how they develop their Market. Companies get off the ground making promises to their first customers and then struggling to fulfill those promises. Companies large and small swear by the mantras of customer focus and customer service. Many entrepreneurs take a me-against-the-world attitude and think that means it’s all about squeezing better prices out of your suppliers.