Advice for CEOs

As an advisor to executives, entrepreneurs and investors in the senior care industry, I am always concerned to understand — and try to influence — the public’s and the market’s view of the senior population. This is an enormous market opportunity. A striking statistic about the growth of the senior population: the U.S. Census estimates there will be 834,000 centenarians in 2050. Senior care is a unique industry; it evokes the concern everyone should share that their parents, grandparents and themselves will be in good hands when they reach the latter stages of their lives.

Emerging growth companies are the innovative, upstart ventures that challenge market incumbents by creating new technologies and business models. In no sector is this more needed than in healthcare, where growing companies hold the keys to improve the quality and cost of patient care.