Advice for CEOs

One of the biggest challenges growing firms face is finding a way to market their products/services without draining their scarce working capital on marketing, advertising, and promotion. We asked our partners to reflect on the best practices they see companies following to get their products and services to market without costing big bucks.

For developers of both internally-facing corporate applications and externally-facing web sites, a mobility strategy is no longer an option but a necessity. The reason is simple: mobile phones are where your audience is. Wherever you see people these days—waiting for a train, on line at the supermarket, working out at the gym—they are looking at their phones. Why wouldn’t you want to transform your marketing and communications so that you can reach and influence people via that phone in their hand?